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Igor Miasnikow.
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Expert conference series · 2016-2021

Geopolityczna Gra Mocarstw

The Geopolitical Game of Great Powers conference: a series on geopolitics and the international economy that I ran end to end, from concept and positioning, through promotion and the coordination of speakers, to broadcasts and the archive. 4 editions, more than 25 partners, more than 50 speakers and more than 75,000 views on YouTube.

Open the archive

01Situation

The starting point and the task

The goal was to create a recognisable, recurring expert conference on geopolitics and the international economy, combining high substantive quality with wide digital reach and professional marketing communication. The starting point: an author's blog and a student research club, with no institutional budget and no agency.

02Actions

Actions, step by step

6 steps in the order in which the project was built.

  1. The concept of the project and its communication positioning.

  2. Marketing and PR strategy

    Honorary, media and substantive patronage; in 2019, the honorary patronage of the European Parliament.

  3. Digital campaigns (social media, content, newsletter) and pre-conference interviews: with Radosław Sikorski, Gen. Waldemar Skrzypczak and Dr Leszek Sykulski (2019) and with Gen. Stanisław Koziej (2021).

  4. Building a community around the event and coordinating speakers, partners and media, with tasks delegated to team members.

  5. End-to-end organisation

    On-site editions at the University of Gdańsk in Gdańsk and Sopot, and a three-day online edition with 12 debates in three thematic blocks.

  6. Analysis of results and optimisation of communication activities.

03Anatomy

Anatomy of the project: Geopolityczna Gra Mocarstw

The key elements and layers of the project in one drawing. Numbers lead to the descriptions; pointing at a description highlights its element.

I · 24 Nov 2016 · Gdańsk
II · 24 Apr 2018 · Sopot
III · 10 Apr 2019 · Sopot
Promotional graphic of the 4th edition of the Geopolityczna Gra Mocarstw conference (2021, online)IV · 19–21 Nov 2021 · online
  1. 14th edition, online (2021)“Challenges for the new global economic order”: 12 debates in three blocks; more than 75,000 views, 48 talks, 24 partners.
  2. 2Life after the hall closesRecordings, interviews and transcripts in the archive; the debate on military mobility passed 63,000 views.
  3. 31st edition, Gdańsk (2016)“Opportunities and threats of the 21st century in the international arena”, an NZS UG FORUM project, more than 200 attendees.
  4. 42nd edition, Sopot (2018)Panels on Poland as a regional power and on the Middle East; co-organised with the HaZet student society.
  5. 53rd edition, Sopot (2019)“Building a coherent European security system”, under the honorary patronage of the European Parliament.
Four editions, four moves: from the University of Gdańsk (2016) to the three-day online edition (2021). Graphics from the conference archive.

04Result

The result in figures

  • Editions

    4

    three on-site (2016, 2018, 2019) and one online (2021)

  • Speakers

    50+

  • Partners

    25+

  • Views on YouTube

    75,000+

  • Total project reach

    1.9 million

What was achieved

  • Three on-site editions: more than 900 participants, 20 talks, 25 partners.
  • One online edition: more than 75,000 views, 48 talks, 12 debates, 24 partners.
  • Total project reach: 1.9 million.
  • A recognisable event brand in the expert segment, and several dozen partners and speakers from Poland and abroad.
  • Offline and online events combined with long-term content communication: recordings, interviews and transcripts remain available in the archive.

05Lesson

“A conference is as much a media product as it is an event. I designed every edition for its life after the hall closed: the recording, the interview, the transcript and distribution. The most-watched debate, on military mobility on NATO's eastern flank, passed 63,000 views.”

Igor Miasnikow

06Details

Project details

Four games

Each edition had its own theme and format, from individual talks to a three-day series of online debates.

  • 1st edition, 24 November 2016, Gdańsk: “Opportunities and Threats of the 21st Century in the International Arena”, a FORUM project of the Independent Students' Association (NZS) at the University of Gdańsk, more than 200 attendees.
  • 2nd edition, 24 April 2018, Faculty of Economics, University of Gdańsk, in Sopot: the panels “Poland's Regional Power Status” and “The Middle East as the Key to the New International Order”, co-organised with the HaZet Foreign Trade Student Research Club.
  • 3rd edition, 10 April 2019, Sopot: “Building a Coherent European Security System”, under the honorary patronage of the European Parliament.
  • 4th edition, 19-21 November 2021, online: “Challenges for the New Global Economic Order”, 12 debates in the blocks Transport and Energy, Diplomacy and Economy, Geopolitics and Military Affairs.

Scale of the project

Three on-site editions: more than 900 participants, 20 talks, 25 partners. One online edition: more than 75,000 views, 48 talks, 12 debates, 24 partners. Total project reach: 1.9 million.

Across the whole series: 4 editions, more than 25 partners, more than 50 speakers and more than 75,000 views on YouTube.

Around the conference

The conference was complemented by events that I organised or hosted within the same expert community.

  • A lecture by Dr Jacek Bartosiak at the University of Gdańsk, 25 January 2019; the recording on the Strategy&Future channel drew nearly 400,000 views.
  • A guest lecture by Paweł Behrendt, “Germany - China: Colonisation, Cooperation, Rivalry”, Faculty of Economics, University of Gdańsk, 28 November 2018.
  • A call for essays after the 4th edition for the Faculty of Economics student journal Zeszyty Studenckie “Nasze Studia” (2022).
  • Moderation of the panel “Poland's Place in the Balance of Power: Geopolitical Scenarios for the Coming Decade” with Antoni Macierewicz and Dr Józef Orzeł, at a conference of the Studenci dla Rzeczypospolitej association, Warsaw, 28 May 2022.

Conference archive

Each edition has its own page on this site with the programme, speakers, partners and recordings.

SpeakersThematic pathsOpen the archive
  1. I · 2016On-siteEdition I (2016)Geopolityczna Gra Mocarstw: Opportunities and Threats of the 21st Century in the International ArenaEdition
  2. II · 2018On-siteEdition II (2018)Geopolityczna Gra Mocarstw (panels: “Poland as a regional power” and “The Middle East as the key to the new international order”)Edition
  3. III · 2019On-siteEdition III (2019)Building a Coherent European Security System (in the announcements: “Challenges to Building a Coherent European Security System”)Edition
  4. IV · 2021OnlineEdition IV (2021, online)Challenges for the New Global Economic OrderEdition

Archive: 67 profiles, including 55 people with confirmed participation in editions I–IV and 14 interviewees; 16 debates and panels, 18 talks, 14 interviews, 5 events beyond the conference, 40 recordings; 61 patrons and partners.

07Links and channels

Links and channels

Links

Channels

08FAQ

Questions about Geopolityczna Gra Mocarstw

01.

What was the Geopolityczna Gra Mocarstw conference?

A series of four expert conferences on geopolitics and the international economy (2016–2021) that Igor Miasnikow created and ran end to end: three on-site editions at the University of Gdańsk in Gdańsk and Sopot, and a three-day online edition with 12 debates.

02.

What did Geopolityczna Gra Mocarstw achieve?

Three on-site editions: more than 900 participants, 20 talks, 25 partners; one online edition: more than 75,000 views, 48 talks, 12 debates, 24 partners; total project reach: 1.9 million. Across the whole series: 4 editions, more than 25 partners, more than 50 speakers and more than 75,000 views on YouTube.

03.

Where can I watch the recordings and read the speaker profiles?

In the conference archive on this site (40 recordings, 67 profiles, 16 debates and panels) and in the playlists of the Historyczny Ambasador YouTube channel.

09Related

Related projects

All projects

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